Nature Of Philosophy The Nature Of Philosophy - 1333 Words

The Nature of Philosophy Philosophy is a subject that chases wisdom by trying to answer the questions we have regarding our life, what we know, and what we choose to do. One aspect of philosophy stands out too because it refers to the knowledge and what we do with the information we receive from our experience on a day to day basis and how we process this information. The nature of philosophy surrounds the techniques we use, how we react to new knowledge, the answers to questions we have all asked, and how we use this new knowledge to benefit ourselves or pass the wisdom to others. The nature of philosophy is all encompassing because it helps answer the questions we constantly ask ourselves, and how we relay that knowledge as wisdom and†¦show more content†¦One of Plato’s key examples was the Allegory of the Cave and was a parallel between ignorance and knowledge. In this example a prisoner is exposed to sunlight he is blinded at first but then embraces is he is then returned to his cave but when he returns and tells the other prisoners about the sunlight, but the other prisoners did not believe him. The reason this is a parallel is that it is the way manner in which we react to new information, even learning about philosophy we experience a sort of blinding light but then we start to accept it. It is a sort of cycle in which at first we are incredulous and can’t believe it but as soon as we are able to understand it more we can move towards expanding the point of view of those around us. They go through the same cycle in order to understand the new knowledge. Plato even reveals this cycle, â€Å"I tell you now, that the prison is the world we see with our eyes: the light of the fire is like the power of our sun. The climb upward out of the cave into the upper world is the ascent of the mind into the domain of true knowledge.† (Velasquez 6). In this, he also addresses the way we grow in knowledge which is one of the advantages of enduring the process of l earning. Socrates work in questioning anyone and everyone earned him the title of gadfly because he annoyed those he questioned. This form of questioning also earned him the title of the wisest man in Athens from the Oracle of Delphi. TheShow MoreRelatedThe Philosophy Of Human Nature1534 Words   |  7 PagesThe Philosophy of Human Nature For centuries, the world’s most brilliant philosophers, anthropologists, and theologians have curiously pondered the origins of humanity, and posed the tantalizing question: What does it mean to be human? In 1758, Carl Linnaeus, father of taxonomy, biologically classified human beings as Homo sapiens, the last surviving species of the Homo genus. Linnaeus’ distinction was based primarily on physical similarities in the bodily structures of humans and primates, but wouldRead MoreThe Philosophy Of Human Nature1423 Words   |  6 Pagesto learn about four men known and revered for their philosophical teachings on human nature, unfortunately all four have very different opinions. Human Nature what is it? Where does it come from? Why, after so many years do we still not know the answer? The philosophers Mencius, Husun Tzu, Hobbes, and Locke are all very passionate in their beliefs and have written different arguments trying to prove their philosophy is the correct one. My j ob is to figure out who is the most convincing and who hasRead MoreThe Philosophy Of Human Nature1140 Words   |  5 PagesJack Dufresne Prof. Brandon Philosophy of Human Nature 1 December 2015 Freedom of the Will The will, in its simplest form, is the ability for one to control one’s own actions. Through the will, the morality of the action is entirely decided by the doer. Augustine professes the will simply permits the doer to do evil. In Socrates’ assertion, free will is contingent on self-control because without it, one can find oneself enslaved to a material thing or desire. Based on reading and prior knowledgeRead MoreThe Impact Of Philosophy Of Education On The Changing Nature Of Philosophy Essay1587 Words   |  7 PagesIMPACT OF HISTORY OF PHILOSOPHY OF EDUCATION ON THE CHANGING NATURE OF PHILOSOPHY OF EDUCATION Philosophy of education is nothing to do with the various parts or streams of education it seems to deal with the sociological and evolutionary and historical base of education. Its ‘what ought to be’ not what should happen or the result of what has already taking place or happened in the field of education. It analysis the various themes related to education like the teacher centred approach, indoctrinationRead MoreEssay on The Nature of Socratic Philosophy516 Words   |  3 PagesThe Nature of Socratic Philosophy The original word for philosophy steams from the Greek word philosopha,meaning love of wisdom. Although Socrates himself never claimed to have any answers to the questions he raised, his views and methods of philosophy are the cornerstone of what philosophy is today. The nature of philosophy, as viewed by Socrates, is centred around the wellness of the soul, virtue being defined as knowledge and the pursuit of truth through the questioning of beliefs. SocratesRead MorePhilosophy : The Fundamental Nature Of Knowledge1461 Words   |  6 Pages Philosophy in my perspective is a study of the fundamental nature of knowledge, reality, existence and the theory or attitude acting as a guiding principle for behaviour. The understanding that, philosophy is not just about a deep expression of our wonders and the search for knowledge is false from my views. Philosophy broadens our imagination and allows individuals to engage, analyse and criticize the wider world. Individuals have different thoughts, values reasons and method of communication suchRead MoreThe Philosophy Of God And Nature Essay1954 Words   |  8 PagesOne would envision that in a written work regarding God and nature, one would begin with an assessment of Genesis 1:1. One would think I would begin with the foundational truth of God as creator; however I am not. I will begin - just as I did in my book Torah Unchained! A Search for Christian Morality – by looking at our Jewish roots. The reality that God is absolute Lord over creation is a fundamental concept of Judaism. There is nothing that happens in the universe that is outside of God’s influenceRead MoreAristotle s Philosophy Of Nature1731 Words   |  7 PagesAristotle was an influential Greek philosopher and during his time he made significant and profound contributions to the world through his teachings. Teachings such as his philosophy of nature, mathematics ethics, biology and art. Through many of his teachings and influential contributions in today’s society now, we now use what he taught and evolved from there as the years go by. In Aristotle’s life time he transformed the human knowledge that we have now. Giving it all new meanings and purposeRead MoreReaching For Redemption : A Philosophy Of Nature2540 Words   |  11 Pages Reaching for Redemption: A Philosophy of Nature Tiffany L. Bryce Newman University Abstract This paper is a detailed interpretation of the movie The Day After Tomorrow. I will be thoroughly going through this movie and how it connects with my personal philosophy of nature. This movie is a representation of Global Warming and the drastic effects that it can have on this Earth. Although the movie might be greatly over-exaggerated, it is meant to stir the audience and conjure up emotionsRead MoreMy Philosophy On Nature And School2085 Words   |  9 Pageswhat caught my eye at every spot, and from there whichever was the most exciting would be my plot. Finding a plot was pretty hard for me because, the way I view school is not a place of nature and outdoors but a place of strict learning. My philosophy on nature and school is that during school I wont focus on nature but in the summer I will spend most of my time outside enjoying it. So every summer I make sure to take a camping trip up to Northern Minnesota with my buddies. I started by heading to

Essay on The Violence of Video Games - 999 Words

The Violence of Video Games There are many views as to whether video game violence causes children to behave violently. Many children play violent games because that is what most people are playing and they feel that they need to do so as well. Violence is not only in video games but also in all other forms of media because that is what sells and what will make entertainment companies more money. Lately there have been increasing amounts of people that say that violent video games are causing a number violent actions. To some extent this is true, but there are also studies that say games help people release their aggression in an appropriate way. I would tend to agree with the later. When computer games first came out†¦show more content†¦The disadvantages of higher quality graphics are that the major industries want to push violence because it sells. The original rating system that was put in place doesn’t work anymore because parents don’t monitor what their kids play. The only way the rating system work is when parents are conscious of them and pay attention to them. Rating systems can only work if they are strictly enforced not only by storeowners but also parents. Parents are the main cause of inappropriate games getting into young children’s hands. The fact that the government put a rating system on games says that they don’t want these games getting into the hands of minors. Gaming companies were the first to use ratings but some others didn’t bother so the government stepped in. Gaming at some level can be addictive but can also be used to relive stress or, if the gammer is truly addicted to the game, can cause stress. Most people who buy games find them to be the number one most exciting thing to do at home, more than 40% of people would rather play computer games. Not long after the Jonesboro Arkansas school shooting Governor Huckabee, of Arkansas, said that violent games should be monitored more closely than they currently are. Huckabee set in motion a campaign to stamp out violence for one-week; this included television shows and games. Huckabee wants to limit the access of violence to children, because he believes that when children seeShow MoreRelatedVideo Games : Video Game Violence1502 Words   |  7 Pages2013 Video Game Violence The evolution of video games has taken a drastic change since the 1970’s when video games were first introduced. Since then every decade video games have become more violent in nature with strong language and realistic to suit society today. Craig Anderson states that with more violence in video games they would sell better than games with less violence (Anderson, Gentile, and Beckley pg.5). Violent video games really became popular when the first person shooter games wereRead MoreVideo Games : Video Game Violence Essay1693 Words   |  7 PagesVideo Game Violence Blood and gore, intense violence, strong sexual content, use of drugs. These are just a few of the phrases that the Entertainment Software Rating Board (ESRB) uses to describe the content of several games. The future of entertainment revolves around technology. Along with the evolvement of technology, video games are also changing. More ways of playing violent video games are created each year, but most of us have this question in mind; do violent video games influence peopleRead MoreVideo Game Violence : Video Games892 Words   |  4 PagesVideo Game Violence On December 14, 2012, a twenty year old boy named Adam Lanza shot twenty children and six staff at Sandy Hook Elementary School in Newtown, Connecticut. Before arriving to the school, he shot his mother then committed suicide after the shooting. The reports say that he was influenced to shooting others by the video game â€Å"Call of Duty†. Video game violence is defined as a behavior including physical violence intended to hurt, damage, or kill someone or something impacted by videoRead MoreVideo Games : Violence And Violence1301 Words   |  6 PagesThe issue of violence in these media products has been a highly-debated issue for the past few decades. Recently it has become extremely popular in the subject of violence in video games. It is rumored that games such as â€Å"Call of Duty, Mortal Kombat, Battlefield, Halo and many more have been the culprit behind a recent spike in childhood aggression. Many people have their own views on the subject, but it has been most com monly deduced that aggression is caused by the games, but violence does not alwaysRead MoreVideo Games and Violence942 Words   |  4 Pages Video Games and Violence Awe entering in more advanced society of technology, video games has become a popular source of entertainment among us. Almost all of us has rented or owned a video game and we have spent hours playing it. As we all know, video games have become the second most popular form of entertainment after television; the source of entertainment is proven to be violent. Excessive playing of video games has a huge impact on our life as well asRead MoreVideo Games and Violence1011 Words   |  4 Pagesare probably millions and billions of video games sold every year to people. Some people seem to believe that violence correlates directly with video games. Video games are something that is usually a big interest in people at the ages of 13 to 19 years old. Video games usually start off as a little fun and then turn into a major hobby for some people. Emotions change based on whatever happens while a person is engaging in these games most of the time. These games are another way to observe how p eopleRead MoreVideo Games Violence664 Words   |  3 PagesUNV - 104 August 11, 2013 Video Games and Violence Video games and violence have different effects on children according to the type of video games that is being watched It is important to understand the world of video games. All video games do not prevent violence in children. Parents should take into consideration in monitoring their child while choosing video games. Depending on the video game that is chosen, does not mean the child will result in violent behavior later on in lifeRead MoreViolence in Video Games770 Words   |  3 PagesIn the article from Thom Gillespie states that Grand Theft Auto (GTA) is the latest video game to be known of demeaning our society’s youth in the U.S. He states though however, video games such as GTA are â€Å"art† and deserve protection. Moreover, those games just mirror humanitys violent instincts; they do not provoke violence, Gillespie argues. These games also offer chances for debates about ethical issues and the costs of actions. It is known from his writings that Thom G illespie is a professorRead MoreThe Violence Of Video Games971 Words   |  4 PagesMost kids today play video games to entertain themselves and it’s their hobby. Today kids and even young adults play games like Grand Theft Auto V (GTA V), Call of Duty, and Fallout 4. All three of these games were one of the top games of their respective year of release. What do they all have in common? They depict violence in a way that its becoming more realistic every year they’re sequels are released. But what’s up with people blaming video games for mass shootings and other heinousRead MoreViolence Video Games2243 Words   |  9 Pages6, 2013 Violence Video Games Its a tireless task parents have keeping their kids safe. Graphic TV programs, sexually explicit magazines and alcohol all must be kept out of reach. Unfortunately, parents must add another pop culture challenge to their list: video games. A recent study by the American Academy of Pediatrics (AAP) shows that more than 90 percent of parents dont monitor ratings on the video games played by their kids. Many are unaware that a ratings system for video games even exists

How to Write a Business Proposal Free Essays

A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, whether you’re a freelancer or you have a company of your own. In today’s cut-throat business world, entrepreneurs find themselves spending hours upon hours submitting business proposals to potential clients, and not get any results. We will write a custom essay sample on How to Write a Business Proposal or any similar topic only for you Order Now On the other hand, there are those that are like snipers, able to get the contract after just submitting one business proposal. So how do they do it? Well, this article will teach you show you how to do just that. The Basics of a Business Proposal Before you even go and start writing that business proposal, you must first understand what it is and learn the basics. A business proposal is a written document that offers a particular product or service to a potential buyer or client. There are generally two kinds of business proposals: solicited business proposals (which are submitted in response to an advertisement published by the buyer or client) and unsolicited proposals (submitted or given out to potential buyers or clients even though they are not requesting for one). Business Proposal vs. Business Plan Quite often, the terms â€Å"business proposal† and â€Å"business plan† are used interchangeably, giving you the impression that they are one and the same. But they are not. A business proposal is created to offer a product or service to a buyer or client. On the other hand, a business plan is a â€Å"formal statement of a set of business goals† and how these would be achieved. The latter is only part of what is included in a business proposal. 3 Ps of a Winning Business Proposal The secret behind writing a winning business proposal and one that will just be set aside is the presence of what I call the 3 Ps: problem statement, proposed solution, and pricing information. Problem Statement A successful business proposal must be one that is able to describe to the client what their needs are in a plain and simple manner. This is extremely  vital because how can you expect the client to believe that you can help them solve their problems if you don’t even know are these problems? Here’s an example of a well-written problem statement of a business proposal: With the presence of social media in today’s advancing world, Puffin Media Inc. hesitated to make the leap from traditional marketing to social media marketing. Their marketing tactics seem to be losing effectiveness and the company feels as if they are missing out on a large segment of their market. In addition, their competition has began acquiring the majority of the business in the market and have brought Puffin Media’s growing revenues to a halt. Proposed Solution The main objective of submitting a business proposal is to offer a solution to a problem faced by a prospective client. This part should be as detailed as possible, and able to address each and every need you have discovered. Here’s an example: The solution that is recommended for Puffin Media Inc. is to deploy their company on all of the major social media channels; however, there is a major difference in creating social media platforms versus creating a brand you can promote on those platforms. A marketing campaign must be created utilizing these media channels and creating immediate engagement with your audience. In order for this to be successful, you know how to make sales. Initially, acquire some fans, followers, subscribers, and connections and invite them to join you in particular discussion or attend a specific event. The purpose of this is not only to promote Puffin Media Inc, but also to solicit feedback from the target audience. Pricing Information For many clients, the pricing information is what will make them decide whether they would offer you the contract or not. How to write this part greatly depends on the solution or solutions you included in the previous segment. If the solution proposed will only entail a short period of time, a Fee Summary will suffice. For longer projects, segment these payments to specific milestones in a Fee Schedule list. Things to Remember When Writing a Business Proposal Now that you know the essentials of a winning business proposal, it’s time to go ahead and start writing, right? Well, not exactly. The next part is to be able to find out what to put under the 3 Ps so that you can develop a business proposal that gets their attention and awards you that contract. Do Your Research Not all clients and buyers will give you the explicit details of their wants and needs, especially if you’re submitting an unsolicited business proposal. Extend your research to include the competitors of your potential client, and their customers as well. This will ensure that your business proposal will be as comprehensive and as detailed as possible. Put Yourself in their Shoes. Another thing to remember when writing a business proposal is to always put yourself in the shoes of your potential clients. Doing this will help you provide information on things that they would most likely ask, such as â€Å"Why should we pay you this much amount for the solutions you’re offering† and â€Å"How can these changes benefit me?† Why You? If you determined that a company or client has certain needs, chances are others would have done the same. That means that there will be others that have submitted their respective proposals to the company or client. That being said, it is important to make sure to highlight your talents, experience and other qualifications to convince the client why they should choose you or your company. Writing that Business Proposal When you got all of these, then you’re finally able to start writing your business proposal. One of the best ways on how to write a persuasive business proposal is to use a business proposal software. Business proposal software programs helps you write your business proposal without having to worry about how they should be put together and the content that you need to include. These programs contain two kinds of proposal templates that you can use and re-use, depending on which one you need to write. In addition to the stored templates, you can create your own proposal templates through these programs based on previous proposals you’ve created, making it even more  convenient for you and your business. A Final Word†¦ Although business proposals present the same information and have the same layout, it’s important to take time and make each one unique. Each project is different, even if it’s with the same company. Remember, a business proposal must show how you or your company can help a potential client. How to cite How to Write a Business Proposal, Papers

Hugo Just Different †Consumer Behaviour and Profile the Market Essay Sample free essay sample

In order for a company to understand how they can carry consumers to purchase their merchandise or service. they must foremost understand the consumers’ personality. This is achieved by carry oning consumer research. which is necessary for the company to be able to understand. determine and eventually place ingestion forms and penchants. This serves as particular importance because consumers purchase merchandises to which they can place with. For illustration. when buying a interior decorator aroma such as Hugo Just Different. work forces tend to take one which is personified by the adult male they consider themselves to be. or by a adult male they strive to be. Therefore. the undertaking at manus is to place the traits and personality of these consumers. and make a similar â€Å"personality† for the merchandise. By successfully transporting out this undertaking. a merchandise will be created that the consumers can place with. As stated above. consumers tend to buy a merchandise they identify with. That being said. this will actuate the consumer to buy their trade name label over another. In order to make this successfully. one needs to inquire: what makes up personality? Each individual is made up of different familial traits. but apart from this. personality is mostly influenced by societal environment. the latter perchance being the stronger factor of the two. Consumers are good cognizant of their societal ego along with their ideal societal ego. Everyone strives to refer to a peculiar societal group. For illustration. one may desire to belong to a group of attractive. educated and successful immature work forces. On top of this. possibly a certain person within this societal group strives to go the leader. Hugo Just Different was given a personality. which possesses all these traits. making out to those who relate to it and hence motivates these sorts of persons to buy Hugo Just Different over any other high-end aroma. Giving Hugo Just Different a strong trade name personality strengthens the trade name every bit good as the entreaty targeted to the consumer. Our trade name personality is associated with exhilaration. affecting constructs such as make bolding. spirited. inventive and up-to-date. When supervising consumer behavior. personality traits play a major function in understanding the motivations of peculiar markets. In the instance of Hugo Just Different. a run which reaches out to attractive. educated and successful immature work forces is cardinal to the brand’s success. Research on single and societal influence is compulsory when measuring merchandise suitableness for mark audience with the ultimate end of running a successful and effectual run. The message we get from the full run is â€Å"Dare to be different† . This is the run motto. which meets one of the two human basic needs harmonizing to Eric Fromm: the demand to be alone. different. In add-on. Jung’s personality types and information processing categorise our mark audience among the Intuition/Feeling ( NF ) section. These persons are the pioneers. with really high OSL degrees ( or SSS mark ) . They are audacious. non dogmatic. inner directed and hazard takers. Once more. we can see these traits reflected in the run. Another relevant facet about this peculiar section to take into history is the fact that they are extremely advanced and attracted to alter and freshness. most monetary value insensitive and their determination is strongly influenced by subjective orientation instead than external objectiveness. This is particularly interesting due to the fact that they are more receptive to our selling and advertisement attempts and therefore we can be more influenced in the purchasing determination procedure. Ad portfolio Below are three ads. which communicate efficaciously their trade name personality. positioning themselves to appeal different market sections. Levi’s Levi’s trade name personality transmits rebellion. sensualness and being cool. AxAxe entreaties to seduction. maleness. individualism and unconventionality. MarlboroThis ad expresses maleness. freedom and escapade. Part B Social category along with trade name personality plays a cardinal function in the purchasing procedure. This is because consumers need a mention group to be identified with in order to convert themselves that the merchandise they are sing purchasing is the most suited for them. As societal category is besides a signifier of cleavage. it is indispensable to see standard such as income. instruction. lifestyle and position when pass oning with the mark audience. Hugo Just Different is for immature. degree-holding. urban male grownups between 20 and 40. successful in their professional callings and with an active and ambitious life style. All these factors define and separate a societal category from another and do the mark audience be involved as portion of a mention group. Identifying a mention group helps us understand what members value and what they do. Sing Hugo Just Different. our mark audience values exclusivity and singularity. this being reflected by the activities they participate in and the functions they play. by normally being the group leaders. Income degrees determine what our market section can pull off to pay for. Hugo Just Different Eau de Toilette Spray 150ml costs $ 90. an low-cost monetary value for immature male professionals. but at the same clip is non excessively low due to its â€Å"uniqueness† . Class besides involves our mark audience media wonts. which is cardinal to take the right channel for the merchandise publicity. Traditionally. for the higher category. print media was used more and for the lower category. Television and other signifiers of non-print media were used more. However. there is a recent tendency in immature grownups. who read newspapers less and less and are heavy Internet consumers alternatively. This has been appreciable in Hugo Just Different foremost Youtube advertisement run. Geodemographics is besides an of import facet of category and classifies our mark audience depending on where they live. Our aroma merely focuses on urban users. those with fast paced life styles. Harmonizing to Roy Morgan. VALS sections place Hugo Just Different mark audience as a consequence of shared values and life styles. From VALS 1 Maslow’s Hierarchy perpendicular dimension. Hugo Just Different consumers are classified as Inner directed. those whose consumer behavior is largely directed by interior values. They are in the â€Å"I am me† section. which is characterised by immature members that like to experiment every bit good as be unprompted and individualistic. VALS 2 Self-Orientation classifies this mark audience as action-orientated. specifically as experiencers ( 12 % of the population ) and being a high-resource group. Lifestyle features of persons among this section are illustrated by the fact that they like to seek new things and are far-out and hazardous. They besides like exercising. socialization. athleticss and out-of-doorss. They are concerned about image and are unconforming. but admire wealth. power and celebrity and are politically apathetic. Sing their psychological features. they are extraverted. unconventional. active. hotheaded. energetic. enthusiastic and unprompted. With regard with their consumer features. they follow manner and crazes. spend much of disposable income on socialization. purchase on unprompted. go to to advertisement and listen to sway music. Hugo Just Different personifies all these features with Jared Leto’s indorsement in order to aim and place its merchandise among this section. Furthermore. utilizing a famous person in the advertisement run is an identificational mention group influence on consumer’s purchase. mentioning to this group as counsel to their ain self-concept. values and life style. Consumers might non recognize in a study that they purchase a aroma because of the visual aspect of a famous person in a commercial but they really do it because they feel identified with them or because they want to be like them. In decision. when pass oning with the mark audience it is cardinal to cognize what societal category they belong to. This along with mention groups and trade name personality is cardinal to act upon chances in the purchasing procedure. Part C Hugo Just Different mark audience is classified in the Generation Y section ( born between 1979 and 1994 ) . This section is described as matter-of-fact and savy. socially and environmentally cognizant. grown up with Internet and media impregnation. arising against earlier generations’ consumerism and with a penchant for ads that entertain instead than carry. Their Media wonts. particularly between 18 and 24 twelvemonth olds. â€Å"are considered to be fragmented and less predictable than those of old generations† ( beginning: based on â€Å"I’m 18 today. footloose and fancy free† . Ad News. May 2006 ) . Their chief feature is that they are heavy Internet users. utilizing multiple online services. including media. amusement and adjustment. Hugo Just different understands this market section media wonts and sets the first Youtube run in order to acquire persons among this section involved with the merchandise. It is besides singular that immature grownups read newspapers less and less and they are more likely to read the weekend documents for their particular subdivisions instead than midweek editions. A popular and effectual manner of pass oning with this group is through advertisement during unrecorded concerts. athleticss and films events. They besides listen and download music from wireless Stationss. being NOVA FM their front-runner. This group. peculiarly immature grownups between 18 and 25. are described as autonomic consumers. They are financially independent from their household. being what is called â€Å"single unmarried† . This means they can do comparatively of import purchase determinations without holding to confer with to their hubby or married woman. Another property of immature grownups is the fact they have a higher demand for alteration and excitement compared to those more senior. Younger persons besides tend to be more unfastened to alter and are more likely to accept new merchandises and experiment with alternate trade names. At this phase. immature grownups begin to stabalise their attitudes. their values and personal individuality. Their disposable income is high and is accompanied by a gustatory sensation for experimentation and exhilaration seeking. Because of all these factors. they are an of import mark market for Hugo Just Different aroma. To sum up. it is non merely of import to understand and aim the right audience but besides to acquire the right media channels. If our advertisement run is in alliance with their values. attitudes. life styles and media wonts we are traveling to increase our opportunities to sell our merchandise.